atypica.AI
atypica.AI

Modeling the Subjective World with AI

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Research

Research findings and insights from atypica.AI

What People Want from AI Business Research

What People Want from AI Business Research

Jul 10, 2026research

1,338 self-described research goals, sorted into 12 core decisions. 67% named two or more decisions at once, and 94% happened before launch. A first map of what teams actually set out to accomplish with an AI research agent.

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What Enterprises Really Ask Before Trusting AI with Consumer Research

What Enterprises Really Ask Before Trusting AI with Consumer Research

May 20, 2025research

36 closed-door enterprise assessments, 150+ real technical concerns, a complete trust map. Over the past year, we sat across the table from consumer research teams at some of the world's largest companies as they evaluated whether synthetic consumer technology could play a role in understanding t...

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